You Know AI Could HelpYour Business.
But where do you start? If you're a business owner or entrepreneur trying to figure out how AI and automation could save time, reduce costs, find more customers, or grow your business — we can help. You don't need to become an AI expert. And you don't need more technology just for the sake of technology.
Meet Michaele & Heather
Two business leaders. One practical approach to AI. Metronome Advisors was founded on the belief that businesses shouldn't have to become technology companies to benefit from AI. We work alongside owners and leaders to understand what they're trying to accomplish, what's getting in the way, and where opportunities are being missed — then determine where AI, automation, better processes, or other resources can make the greatest difference.
Michaele Johnson
Co-Founder — Growth Strategy & Strategic Partnerships
FACHE, MBA, LCSW
“I combine executive-level business experience with AI-driven intelligence to help organizations navigate complex markets, uncover opportunities, and grow with confidence.”
Michaele Johnson is a business growth, corporate development, and strategic partnerships executive with more than 25 years of experience building markets, partnerships, programs, and revenue across complex B2B environments — spanning healthcare, life sciences, pharma, clinical research, and biotechnology.
At Metronome, Michaele brings that same business-building mindset to AI and automation — helping leaders understand what they're trying to accomplish, what's getting in the way, and where time, money, leads, or growth opportunities are being lost.
- ◆FACHE — Fellow, American College of Healthcare Executives
- ◆MBA, University of Colorado Denver
- ◆400% revenue growth led at Cedarburg Hauser Pharmaceuticals
- ◆$10.5M in contract revenue generated at Denver Health
Heather Swanson
Co-Founder — Business Growth & Operations
“I love looking at how a business actually works, finding what's getting in the way, and figuring out a better way to get things done.”
Heather Swanson is a business growth, sales, training, and operations leader with more than 25 years of experience helping businesses grow, adapt, and stay competitive in changing markets — spanning insurance, healthcare, fitness, and wellness.
At Metronome, Heather brings a practical, problem-solving lens to AI and automation — helping businesses identify inefficiencies, strengthen sales and operations, and find meaningful results without adding unnecessary complexity.
- ◆25+ years business growth & operations leadership
- ◆13+ years building an independent insurance business with Aflac
- ◆7 years leading statewide agent training across Iowa
- ◆Sales, training & franchise operations — Interstate Batteries
Combined Years of Business Leadership
In New Revenue & Contracts Generated
Revenue Growth Led at a Portfolio Company
Core Areas We Help Optimize
What Could AI Help You Do?
Every business is different, but the problems are often surprisingly similar. Our goal is simple: find where AI and automation can save time, reduce costs, generate revenue, or increase capacity — across four areas.
Go-to-Market
Find the right markets, customers, and opportunities.
Lead Generation
Create more conversations with people who may want what you sell.
Sales
Improve follow-up, strengthen your sales process, and convert more opportunities into customers.
Operations
Automate repetitive work, improve processes, and give you and your team time back.
We Don't Start With Technology
There are thousands of AI tools — and more appear every day. You shouldn't have to figure out which ones matter. We start by understanding you and your business, then follow a simple process.
Diagnose
Understand the problem, your goals, and what it's costing your business.
Design
Identify the lowest-friction, highest-impact opportunities and create a practical plan.
Deploy
Bring together the right tools, technology, talent, and resources to put the solution to work.
Refine
Measure what's working, improve it, and expand where it makes business sense.
Start focused. Measure the impact. Scale what works.
Not sure where to start? Tell us about your business — we'll help you find the biggest opportunities and a practical plan for what to do next.
Schedule a ConversationBusinesses We Serve
We work with growing businesses across a focused set of industries — bringing the same practical, business-first approach to each.
MedSpas & Wellness
Client acquisition, retention, and back-office automation for MedSpas and wellness businesses managing growth and a high-touch client experience.
Fitness
Lead generation, membership growth, and operational systems for fitness businesses competing for attention and loyalty in a crowded market.
Insurance Agencies
Sales process, follow-up automation, and agent enablement for insurance agencies looking to grow book of business without adding headcount.
Healthcare & Life Sciences
Our flagship vertical. Deep expertise across health systems, pharma, clinical research, and biotech — where our methodology started.
Professional Services
Go-to-market strategy and workflow automation for firms whose expertise is the product — where time is the scarcest resource.
Other Growing Businesses
If you're a business owner trying to figure out where AI and automation could help, we can build a practical plan around your business.